- DESIGUAL IN BETA X SÓNAR -
The Challenge
Create a brand experience for Desigual in Sonar 2019 to communicate their new brand concept “liberate your inner artist”.
The Idea
With this concept we looked for ways to create artistic energies for each participant. Starting from the insight that we all have unique electrical currents in our bodies we measured this with a totem where participants placed their hands and transformed it into a sound landscape and colour that would follow each person through the space and allow them to interact with their surroundings. Onionlab, a design and technology studio helped bring this project to life.
Featured
Neo2, Cosmopolitan, High Snobiety, Elle & i-D
ART DIRECTION
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LATERAL-THINKING
