- BERSHKA KALEIDOSCOPE -
The Challenge
Create a brand activation in store that served as a shareable photo opportunity.
The Idea
You’re shopping, and you check yourself in the mirror. You just want to know if you can pull this outfit off. Whats better than a mirror? Thousands of them. To celebrate the new Bershka launch, we created a mirror installation that served as a photo opportunity where consumers where not only able to check their #BershkaStyle looks but also film themselves and share a video in their social media.
FEATURED
elle MODA, marketing directo, marketing news, mind-mag, Tendencias, agencia efe & more.
————————————————
ART DIRECTION
LATERAL-THINKING
